Paid media
Google Ads, Meta and LinkedIn campaigns, covering structure, targeting, testing, optimisation and reporting.
Johannesburg · South Africa · Available for the right role
Strategy that
earns attention.
I'm Kyle Singh, a digital marketer with hands-on experience across paid media, content and strategy.
↓10+years in digital
3core paid platforms
360°strategy to reporting
Paid campaigns.
Content strategy.
Useful reporting.
What I do
Clear strategy, careful execution and reporting that means something.
Digital strategy
Channel plans grounded in the audience journey, commercial objective and a measurement framework that people can use.
Content systems
Clear, useful content calendars and campaigns that turn complex ideas into messages customers understand.
Analytics
Performance stories that connect platform signals to qualified leads, revenue goals and the next best action.
Selected work
Work across paid media, content and social.
Integrated acquisition
MySchool MyVillage MyPlanet
Planned a two-month, R200k awareness and acquisition campaign across Meta, YouTube and LinkedIn, including the channel plan, audience journey and performance reporting.
B2B content & social
Omnipresent
Translated global employment, payroll and compliance topics into practical LinkedIn content for HR and business leaders, contributing to consistent month-on-month engagement growth.
Performance & ecommerce
WFH Shop
Developed and managed an always-on digital programme across Google Search, Shopping and Display, supported by Meta content, promotional campaigns and monthly optimisation.
Entertainment & community
Xbox South Africa
Managed social media within a major agency environment, turning global gaming moments into locally relevant content and community conversations for South African audiences.
Writing samples
Clear writing for different audiences.
01Customer communication
How to spot and report a phishing attempt
A rapid-response customer notice written for a digital bank.
Read sample +
Scammers sometimes impersonate banks to pressure people into sharing account details, passwords or one-time PINs. They may contact you by SMS, email, phone or social media and make the situation sound urgent.
Your bank will never ask you to share your password or one-time PIN. If a message asks for either, do not reply, click the link or download an attachment. Open your banking app independently or use the contact details on the bank's official website.
If you think you have responded to a suspicious message, secure your account immediately and report the incident through the bank's verified support channel. Acting quickly can help prevent further access.
A convincing logo or familiar sender name does not prove that a message is genuine. Pause, verify and use an official channel before taking action.
02B2B thought leadership
Global hiring starts with the right questions
A LinkedIn article for an employer-of-record audience.
Read sample +
Hiring someone in a new country can look simple from a distance. Find the right person, agree on a salary and send the contract. The complexity usually appears after the decision has been made.
Every market has its own rules for employment contracts, payroll, tax, statutory benefits and termination. A process that works in South Africa may create compliance problems elsewhere, even when the company and employee have the best intentions.
Before opening a role, teams should ask three practical questions. Can we legally employ someone in that market? What will the full employment cost be? Who will manage local payroll and compliance after the employee starts?
Answering those questions early gives finance, HR and hiring managers a realistic path forward. It also gives the new employee a clearer and more reliable experience from day one.
03Performance marketing
A cheaper lead is not always a better lead
An educational article for marketing decision-makers.
Read sample +
Cost per lead is useful, but it can become misleading when it is treated as the final measure of performance. A campaign can generate plenty of inexpensive form submissions while delivering very few genuine sales opportunities.
The first step is to connect campaign data with what happens after the form is submitted. Which leads meet the qualification criteria? Which ones respond to sales? Which ones progress through the pipeline?
Creative and targeting also affect quality. Broad promises may attract more people, but specific messaging helps the right audience recognise that the offer is relevant to them. Forms can then introduce sensible qualification without making the process unnecessarily difficult.
The goal is not to produce the cheapest possible lead. It is to find a repeatable way to reach people who have a real reason to buy.
Experience map
Agency, in-house and consulting experience.
I've led digital strategy, managed client relationships and stayed closely involved in campaign execution.
Working in different environments has taught me to understand the business problem first, collaborate with specialists and explain performance in plain language.
OMNIPRESENTXBOX SALRMGMY SCHOOLWFH SHOP
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